As investors and owners of firms, whether as principals or fiduciaries, we are responsible for addressing the varied potential impacts of continued greenhouse gas emissions. The projected cost of climate change is significant, affecting individuals, society, the environment, and the companies operating within it. While we all might agree to these essential facts, they do not help us define the best methods to achieve our desired climate outcomes. Over the last decade, Scientific Beta has been integral in the development of a carbon transition framework in Europe. What we have learnt can be distilled into three core principles of climate impact investing; shun the alpha-washing trend, utilise divestment as a powerful capital allocation tool, and fund the transition to a low-carbon future.