Consumer research conducted for RIAA in 2017 revealed that an overwhelming nine in ten Australians expect their super or other investments to be invested responsibly and ethically.

Seven in ten Australians would rather invest in a responsible super fund that considers the environmental, social, and governance issues of the companies it invests in and maximises financial returns, rather than a super fund which considers only maximising financial returns.

Notably, four in five Australians would consider moving their superannuation or other investments to another provider if their current fund engages in activities not consistent with their values.