AUS Consumer Research

From Values to Riches: Charting consumer attitudes and demand for responsible investing in Australia 2017

9 in 10 Australians expect their superannuation or other investments to be invested responsibly and ethically, new research commissioned by the Responsible Investment Association Australasia (RIAA) has revealed.


In an important signal to Australia’s superannuation, banking and wealth management sectors, 4 in 5 Australians would consider switching their super or other investments to another provider if their current fund engaged in activities inconsistent with their values, and just over half will consider making ethical or responsible investments in the next 1 to 5 years.


The Australia-wide polling, conducted by Lonergan Research and launched today at RIAA’s Responsible Investment Australia 2017 conference in Sydney, shows consumer demand for responsible and ethical investment is on the rise, as the responsible investment industry continues to grow in size and influence.