AUS Consumer Research

From Value to Riches 2024 is the sixth consumer research report published by the Responsible Investment Association Australasia (RIAA). This report gauges general Australian awareness, practices and attitudes towards ethical and responsible investing in Australia.

Since our last report, ‘From Values to Riches 2022: Charting consumer demand for responsible investing in Australia’ two years ago, the landscape of responsible and ethical investing in Australia has continued to gain prominence. Our 2024 research shows that Australians are increasingly demanding their superannuation funds and investments to be aligned with their values.

RIAA’s From Values to Riches study gauges consumer awareness, practices, and attitudes towards ethical and responsible investments in Australia.

Our 2022 research shows that Australians are upping the pressure on the finance sector – including super funds, banks and investment managers – to do more on climate change and avoid contributing to issues such as animal cruelty and human rights abuses.